NPPRTEAMSHOPZ

Ever asked yourself, “How Google Ads buying really works?” It’s not magic—it’s a combination of real-time auctions, user intent signals, and quality scoring. Every time a user searches or visits a site in Google’s network, an auction determines which ads appear and in what order. At NPPR TEAM SHOP, we unpack the mechanics behind these decisions, showing you how to optimize each element to win better placements at lower costs. Understanding this process is key to turning ad spend into sustainable ROI.